BCC provides great features in creating user segments and personalized content targetting using segments and targetters etc. Here we will just take a look at how a user segment is created in ATG BCC.

  1.  Create a new Project in BCC
  2. Create User segment
    • From top header menu of Select Targeting and segmentation
    • click + and select segment from dropdown
    • In General tab enter name and desription
    • In Rules tab define the rules for the user segment
  3. Deploy the BCC Project.And thats all !! We just created a user segment in BCC that can be used with targetters and can be pushed to Endeca as well.

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